HOLT Education Initiatives

About HOLT

The Holt name has been associated with heavy equipment and Caterpillar for over 100 years. HOLT CAT owners, Peter J. Holt and Corinna Holt Richter are direct descendants of Benjamin Holt, who in 1904 developed the first successful track-type tractor which he named the “Caterpillar.” The HOLT CAT team is committed to providing rock solid stability with superior products and services from The Red River to the Rio Grande™.

HOLT has committed $200K in academic scholarships to Texas A&M University-San Antonio over the next four years for women in STEM and men in early childhood/general education. (HOLT and Texas A&M University-San Antonio Announce $200K Investment in Education)

Learn more

Peter Holt

CEO, General Manager

Peter is the great, great grandson of Benjamin Holt, who introduced the first practical track type tractor in 1904, which he named the Caterpillar®. Peter represents the fifth generation of the Holt family business and is proud to carry the distinguished HOLT legacy of service and innovation into the 21st century.

Currently, Peter serves as the CEO & General Manager of HOLT CAT and its affiliate companies, supporting multiple industries with operations headquartered in Texas. Additionally, he is a managing partner of Ironspring; a network-driven venture capital firm based in Austin, and he currently serves as Chairman and Managing Partner of the NBA’s San Antonio Spurs.

Peter is passionate about community impact through his work in education, nature conservancy and overcoming generational poverty. He resides in San Antonio with his wife, Lauren Kate, and their children: Hazel, Penny, Tippit and Wells. Peter, along with his family, enjoys outdoor activities, traveling, hunting and anything related to the game of basketball.

Corinna Holt Richter

President and Chief Administrative Officer

Corinna leads the administrative and support divisions at HOLT, including human resources, safety and environmental, information technology, organizational development, facilities management, continuous improvement, legal, marketing and strategy.

Corinna is the great-great granddaughter of Benjamin Holt, who introduced the first practical track type tractor in 1904, which he named the Caterpillar®. She represents the fifth generation of the Holt family business and is proud to carry the distinguished Holt legacy of service and innovation into the 21st century.

Corinna joined HOLT CAT in 2011 as a trainee in HOLT’s Leadership Training Program. In 2012, after completing a comprehensive rotation through every department in the company, she served in various Product Support management roles. In 2016, she was named Executive Vice President and Chief Administrative Officer, before taking on her current role as co-owner of HOLT CAT and as President of the company.

Corinna earned a Bachelor of Arts degree in Art History from Vanderbilt University in Nashville, Tennessee.

She is an active leader in the San Antonio community, serving on the Board of Managers for Spurs Sports and Entertainment, San Antonio Chamber of Commerce Board of Directors, San Antonio Art Museum Board of Directors and the Christus Santa Rosa Children’s Hospital Foundation Board, along with the Boards for Girls Inc., the McNay, the Texas Biomedical Forum, and the Brackenridge Park Conservancy. Corinna is also involved in United Way of San Antonio and Bexar County.

Corinna and her husband, J.B., have two young children and live in San Antonio.

Dan Norris

Director of Holt Development Services

Dan Norris is a highly effective leadership development facilitator, mentor and coach. He is responsible for directing Holt Cat’s internal values based leadership and training initiatives and shares his expertise with HDSI’s clients.

Dan has been with Holt Caterpillar for 15 years and currently holds the position of Director of Holt Development Services.

His effective presentation style weaves behavioral insights, academic research and personal experience in ways which create impactful learning experiences. Dan has worked with a wide variety of clients and industries for more than a decade. His contributions have contributed to significant increases in organizational performance, customer and employee satisfaction, revenue and bottom line profitability for our clients.

Dan also holds the CMCT designation, a specialization in the psychology of ethical persuasion, earned from Dr. Robert Cialdini, the leading authority on the subject. Less than 20 people worldwide are certified in this specialized field.

Dan helps organizations learn and apply the latest scientific research in ethical influencing to their organizational leadership and customer service environments. His philosophy focuses on employee development: Investing in tools, training, coaching, and assessments that have been shown to positively change behavior.


Maria Mendez

Former intern, recently promoted to HOLT CAT lead technician

Cesar Lopez

Former intern, now a Maintenance Solutions Supervisor